The global brands with firm reputation have one thing in common: a logo that stands out. It is quite easy to recognize the logos of big companies such as Adidas, Nike, or Pepsi and many more. The logo represents a company and it should be simple. The irony is that a unique logo takes time and great effort to design. It can really be a daunting task. Nonetheless, various paths can lead to the design of a great logo if done correctly. Here we look at the steps in making a logo design.
1. Understanding the client requirements
The logo expresses the company’s culture, values, and people. So, if a logo is an expression of a company or an organization, what should be the first step? It is important to understand the company’s culture by interviewing the company’s representative and employees. Having a one on one discussion is also a good way of getting to understand the client. The session with the client provides an opportunity to learn their values, business, and culture. These ideas will be useful in developing a concept.
2. Background Study/Fact-finding mission
Collecting information from the client is insufficient. It is vital to carry out research on the company and its competitors. Investigating various companies’ performance in the market will provide an understanding of the effectiveness of a wide range of logo styles. Furthermore, it is quite useful to know the targeted audience; knowing the audience provides clues on the best logo design.
During this stage, it is time to demonstrate in form of design the ideas and information collected. Shapes and visual symbols will be illustrated here. You need to sketch your ideas on paper and examine various scenarios and directions for adoption.
4. Draft Design
Once various scenarios and designs have been conceptualized, real design is executed on a computer using a software such as Adobe Illustrator. It is important to have various options, choose a typeface for the logo, and test the logo alternatives with different fonts in order to have an effective product at the end.
5. Presentation to the client
The most effective options are presented to the client for review and consideration. The client will give feedback that has to be incorporated into the logo design. There could be a number of presentations to the client.
Client’s input is incorporated into the draft logo. Improvement and changes in colors, details are added during the refinement stage. There could be a lot of testing to evaluate how the logo will perform in various situation; eventually, the final logo is adopted and approved.
The adopted logo has to be presented to the client for validation. Once the client is satisfied, the designer produces a variety of files to be used for various outputs. The file type can be JPEG, PDF, or EPS.
The appearance of the logo can be simple, but the process of designing is quite intensive. It requires a high level of communication and collaboration between the client and designer. Whether you are designing for a client or yourself, following the above steps is useful.